Our Story

The rise of digital devices in every sector is delivering an unprecedented opportunity for interaction, insight, and innovation. As technology and society become more tech-savvy, so do our customer demands, expectations and challenges. The AV industry are the interface through which we will experience the next generation of technology. Users of today’s collaborative meeting and classroom environments are faced with new technologies every day. We simplify your day-to-day operations by taking care of your AV needs, so that you can focus on the core aspects of your business.

Atluri AV’s systems integration expertise in design, installation, maintenance and service of audio visuals can make those transitions easier, creating a seamless experience that meet all of your audio visual presentation needs with a simple-to- operate, integrated system. Atluri AV functions as turnkey solutions provider for all your AV needs. Hyderabad International Convention Centre, which is a first-of-its-kind in South Asia, is a testimony to the installation capabilities of Atluri.

Atluri AV Solutions stands for the International compliance in its services as it is registered under AVIXA, an association representing the commercial AV industry worldwide. Through its collaboration with end-users, Atluri AV is able to deliver a complete solution incorporating stakeholders’ various design and use requirements.

Our Legacy

Established in 1982, Atluri & Co., as dealers and distributors of audio video equipment of various brands such as BPL, ECTV, Philips and many more. Aker leading this segment for over a decade we realized that communication is the need of the era. So, we entered CSI (Communication, Security and Imaging) division, and made a mark in no lime.

Milestones achieved


We took the dealership of BOSCH and became the authorized dealer for them.


We started with the system integration wing and associated ourselves with InfoComm (Now AVIXA), which is an international platform for system integration industry.


We began to provide system integration for one of the Asia’s biggest convention centers - Hyderabad International Convention Centre.


We captured the niche market of providing a complete range of in-house Audio Visual solutions for convention centers and hotels.


Atluri AV Solutions was formed with a special focus on providing the high quality and innovative AV solutions for convention centers and hotels.


We collaborated with Vignan University to understand and cater to the AV Needs of the education industry post COVID


Bala Prasad Atluri

Atluri & Co began its journey under the aegis of Mr. BaIa Prasad Atluri over three decades ago and since then the company has grown to stand where it is today. He spearheads the entire managerial operations and ensures unparalleled quality offerings. An entrepreneur par excellence, Mr. Atluri has led the organization since Iast 32 years with great panache. His insights and vision have driven the organization to become a market leader.

Sreecharan Atluri

Mr. Sreecharan Atluri, founder & Managing Director of Atluri Holdings and Highbrow group of companies. He is the first Indian to be awarded the Certified Technology Specialist by the International Communications Industries Association, USA. He has a Bachelor degree in Electronics & Communication Engineering and has completed his executive education programs from Harvard Business School, IIM Ahmedabad and Indian School of Business. He started Highbrow, India’s maiden pro AV Company in 2007 with a vision to bring professional AV Standards to AV Services in India. Both people and process driven with a sound understanding of business dynamics and now has a vibrant workforce of more than 200 employees across India.

Our Group

Atluri Holdings Company Private Limited is the holding company of the Highbrow Group. Atluri Holdings promotes five companies focusing on specialized services of AV Systems Integration, Events Production, AV Maintenance and Operations.

Serving Conventions, Hospitality, Government, Corporate, Associations, Socials, Healthcare, Educations and Media.

Atluri Holdings is also the owner of Atluri and Highbrow name and trademarks.

Atluri Holdings

Highbrow AV

Highbrow Class

HB Select